WiFi based In-store analytics and
mobile marketing platform
WiFiNext
360-degree customer view with WiFi
Uses existing in-store WiFi network
Mobile application is not required
Analytics
Get rich metrics of in-store shopping behaviour
Social WiFi
Social log in features with Facebook, Twitter and
highly customisable splash screens and landing pages
Engage
Create hyper-targeted & hyper-local rich media campaigns
Got Data?
Understand your customers and engage better…
Companies must make use of little data techniques to create competitive advantage. Mining little data doesn’t mean investing in expensive data acquisition, hardware, software, or technology infrastructure. Fact-based decision making is an important source of competitive advantage for market-leading companies. So companies need to make commitment, some experimentation and use technology to generate richer data.
We create solutions for retailers to help them better understand their customers and engage better and more efficiently. Offline retailers often envy webshop owners for their easy-to-use online analytic tools and detailed information about every click their customers take. Now offline retailers have same online analytic tools as webshop owners.
We are leveling the data gap between online and offline worlds and allowing stores to create multi channel experience.
Introducing WiFiNext
Analytics | Social WiFi | Engage
WiFiNext is an IoT platform that provides “Google Analytics + Criteo for physical retail stores”. It is a full suite of powerful In-store Analytics, Social WiFi Hotspot, and Personalized Customer Engagement over WiFi that connects the online and offline worlds enabling your company to communicate with your customers while they are visiting your store. It is cloud-based, mobile app is not required and uses existing in-store Wi-Fi network.
Analytics
Go beyond counting heads: Measure, Understand, Boost store performance. Rich metrics and actionable insights on customer behavior.
Social WiFi
Social log in features with Facebook, Twitter and highly customisable splash screens and landing pages
Engage
Go beyond CRM based offers and enable true Precision Marketing capabilities. 1:1 Personalization at the point-of-decision
We provide a comprehensive toolbox for in-store analytics and performance measurement.
- Analyse in-store shopper behaviour and loyalty patterns and understand how experiences & campaigns boost shopping
- Monitor key conversions and in-store sales funnel
- Benchmark & Optimise store performance against each other. Drill down to inconsistencies between stores and harmonize store performance levels.
Get accurate, real time analytics data to track shopper traffic:
- Visit duration per mall/store
- New/Repeat customers
- Total/Unique customers
- Window conversion rate
- Engagement rate
- Check-out rate
- Visit frequency
- Customer Demographics
- Campaign performance (offer redemption)
- Customer Paths
- Cross Shoppers
- Loyalty Chart
- Customer shopping preferences
- Fast customization: Custom reports, new KPIs, Charts, Tables
- Integration with 3rd party data: POS/CRM data, People counting data, Real-time in-store location, Parking/Camera systems, Staff Info, Weather & Traffic Info, Video cameras, Online campaigns, E-comm platforms, Loyalty programs, Google Analytics,…
- Visitor does not need to take any action. No downloads or check-in, automatic anonymous tracking of WiFi enabled smartphones
- Junivo enables venues to provide fast, secure and legally compliant (5651) WiFi hotspots
- Junivo transforms your WiFi network into a powerful marketing asset that builds your customer database, promotes your business and collects valuable insights
- Automate in-store marketing and personalise customer engagement using our Scenario Engine
- Enter and view all on-going, past and future campaigns to be analysed
- Measure, Analyze and Optimise in-store campaigns and increase marketing ROI
How Does Location Analytics Work?
01 / Presence
The phone sends out pings, a small piece of data that includes MAC. This address is specific to the mobile device and is not identified with any person.
02 / Detect
The WiFi sensor captures MAC address data.
03 / Process
Captured data which is then aggregated and transmitted as non-personally identifiable data to a cloud-based system where it is securely stored.
04 / Present
The technology extracts actionable insights from the data, and sends you reports via the web and email.
Benefits
Smart Stores – Smart Customers
Junivo solutions transforms all retail locations into smart stores. Our technology seamlessly integrates with brick n’ mortar stores enabling them to deliver a rich and personalized experience to the visitor. We bring online and physical world together providing exciting new ways for companies to engage with their customers.
Customer Engagement
With Junivo WiFiNext, smartphones now become an integral part of the in-store shopping experience
- Data-driven decision making is now possible.
- Physical stores now reach par with online, with everything optimised using data.
- Enable a data driven decision-making culture throughout your business, from the boardroom to the shopfloor.
- Traditionally, physical stores are passive in nature. A smart store, in contrast, senses visitor presence and responds intelligently.
- The smart store is equipped with continuous real-time sensing capability to understand traffic patterns, dwell times, and visitor preferences in a non-intrusive and trustworthy manner.
- Consumers today have multiple ways to complete a purchase; they can conduct online research and complete the purchase in the store or vice versa.
- A smart store understands your customers in a holistic manner and guides shoppers through the shopping journey.
- Smart stores offer unique experiences by rewarding loyal customers and enticing first time visitors.
- Smart stores touch shoppers across all channels, be it email or mobile, to deliver friendly and memorable experiences.
- Smart stores seamlessly connect your online and offline (physical store) properties offering a unified shopping experience.
- Welcome passersby. A personal welcome message with loyalty points / discounts are triggered to draw passerbies into your store.
- Drive footfall from targeted segments, on desired hours.
- Send them personalized and interactive advertisements relative to their location.
- Increase awareness. Make your brand more visible to your customer base.
- Identify and engage with high-value customers in stores.
- Identify, test and adopt store layouts & concepts that result in best customer engagement, loyalty and sales.
- Trigger in-store purchases through personalised, hyperlocal offers and increase basket sizes
- Bring interactivity and in-store personalisation to loyalty programs.
- Personalisation and superior in-store experiences increase loyalty.
- Gain more valuable customers. Identify and engage with high-value customers in stores.
- Create omni-channel shopping experiences that boost loyalty.
- For each major segment, design tailored product assortments, pricing, and marketing programs.
- Move to value based pricing approach to ensure your most profitable customers are receiving the highest service levels.
Precision Marketing
Cloud based platform to deliver real-time, automated, targeted and location based marketing to customers.Consumers are connected to their smartphones more than ever, and reaching them while they shop creates a valuable new opportunity for brand engagement.
Analytics
Go beyond counting heads and get rich metrics to understand in-store customer behaviour and loyalty patterns.Junivo delivers essential retail metrics and insights to a web-based dashboard so you better understand in-store customer behaviour and loyalty patterns.
- Physical real estate is expensive. Smart stores make the best out of it by transforming every square foot of available real estate into an effective marketing medium.
- By being context aware, the store “knows” visitors inside, excess merchandise, top purchased products online or offline, staffing schedules, and outside weather.
- This knowledge is then used to provide assistance, pull appropriate product information, and display navigation information, all with the touch of a button.
- Use our scenario engine to create hyper-targeted & hyper-local rich media marketing campaigns.
- Send SMS, Email at the right time.
- All customer interactions in a smart store are personal and tailored to the individual.
- A smart store, with permission, understands who you are and offers items and suggestions tailored to your interests and past behavior.
- Any promotion, offer or assistance provided is especially designed for you aiming to achieve your satisfaction and deliver a unique shopping experience.
- Advanced algorithms automatically identify and target relevant users based on their location and behaviour
- Display product highlights based on shopper segment & location inside store.
- Set notifications to store personnel with customer segment & profile information.
- Optimise the ROI of marketing campaigns and measure the impact of marketing on in-store shopping behaviour.
- Shift spending on marketing that has best impact on stores.
- Test, measure, optimize, & scale campaigns for best results. Accurate analysis of in-store impacts allows marketers to focus on effective campaigns.
- Store-by-store metrics allow broadening out marketing that drives right kind of footfall.
- What are their demographics (male/female, age, etc.)?
- Are they new to my store?
- How often do they come back?
- Where are they coming from?
- What are their interests?
- How many people did I capture from the overall passerby traffic?
- How many were unique visitors?
- Of the total store traffic, how many are shoppers vs. staff?
- How are my staffing levels compared to the traffic throughout the day?
- How do they interact with my merchandise?
- Where do they go (which departments, aisles, display, etc.)?
- In which order do they visit these areas?
- Where do they actually stop to engage?
- What captures their attention?
- What do they end up buying?
- How do layout changes or product location impact my store performance?
- How are my staffing levels compared to my needs?
- What is the productivity of my staff?
- Where is my staff spending their time?
- How is their interaction with the shoppers?
- How does it impact my store performance?
- How are my comparable sales, conversion, average ticket value, etc?
- How do my staffing and my shopper base composition impact my KPI?
- Are there other external factors I need to consider, like weather or available potential customers walking by the door?
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